Yoodee is a social review and recommendation app where you share and receive trusted recommendations with friends, family and the Yoodee Creators you choose to follow. It attempted to tackle a problem with distrust in online reviews and ratings.
Arken's existing website had been largely ignored for years and the few updates that happened in that time didn't come from a user centred approach. The site had become difficult to use and didn't align with the brand's visual identity.
